Easyweed applies at a lower temperature than competitor material. Backing can peeled hot or cold and doesn't lift during weeding. It's also extremely durable wash after wash and uses a lower pressure setting for application.
Easyweed is CPSIA Certified so it's perfect for decorating children's clothing and accessories.
Instructions for applying the vinyl can be found here. http://www.siserna.com/files/heat-transfer-vinyl-instructions.pdf
(Actual measurement of the 12" rolls is 11.8")